Blue Ocean Strategy
作者： W. Chan Kim, Renée Mauborgne
内容简介：
　　Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike red oceans, which are well explored and crowded with competitors, blue oceans represent untapped market space and the opportunity for highly profitable growth.




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不错啊，一本值得一读的书。谢谢楼主了。